About Me

I’m Sasha, a design leader and mentor with over 15 years of industry experience. My passion is designing clean, beautiful and engaging end-user experiences that improve users lives. I enjoy all aspects of a project from early prototypes and wireframes, to highly executed designs, illustrations and iconography. I thrive in highly collaborative environments, where I have direct impact on the product and business strategy. I love managing and building cross functional design teams, and mentoring designers both internally and externally. I have an entrepreneurial background and experience in running my own business.

My Portfolio

Here you can view a variety of my favourite projects. Each case study gives insight into my design process, breaking down how I reach the final outcome. Recent projects include DriveScore and telematics app that records and measures a users driving behaviour, Lumo, an app only energy tariff and my experiences building a platform brand at Kaluza.

Drivescore

Telematics app that monitors a users driving behaviour.

Kaluza platform brand

How the brand a patternisation practice built a platform brand.

Lumo Energy App

Allowing users to manage their energy in an easy to use app.

British GQ Mobile First

Exploring the UX research and creative design of GQ’s new mobile first rebrand.

Wired UK Homepage

Introducing our first horizontal scrolling homepage.

Digital Report Platform

Changing the way clients receive performance analysis data of their projects.

The Scene Video Portal

New responsive cross brand video portal, showcasing new and exciting video content.

Miss Vogue

Vogues first teen website, to accompany the Miss Vogue magazine edition.

Wired UK Mobile First

Showcasing the versatility of our mobile first approach across Wired UK’s new website.

Work History

I spent over 4 years at Condé Nast Digital, creating and launching the digital presence for magazine brands such as Wired, GQ, Vogue, Miss Vogue, Tatler and Glamour. I later joined OVO energy as a Senior Product Designer, working as part of their specialist projects team. In 2018 I joined Motorway, an automotive start up, providing an online platform for selling your car. I successfully led the design process for the launch of their new products as well as hiring and managing a small design team.

In 2019 I returned to OVO to join Kaluza, a B2B SaaS energy platform. Here I worked within the Platform Design team, as Design Lead for the brand and patternisation practice. I currently work at ClearScore as acting Head of Design for the car mission. I manage two teams across the ClearScore group, focussing on the B2C app DriveScore, alongside our car insurance and car finance verticals.

Say hello

I enjoy working on personal projects, the most recent being a location based app, uniting people love of recreational activities. I also enjoy creating my own illustrations and iconography.

Being a lover of nature and the great outdoors, I spend any spare moments running and cycling around Richmond park. Other passions and interests include music, mindfulness, psychology and photography - and of course my ragdoll cat, Merlin!

I am always open to new and exciting opportunities, especially those that positively enhance users lives, so please get in touch if you have enjoyed viewing my portfolio.